Following in Krrish 3′s footsteps, Aamir Khan and Katrina Kaif launched Dhoom 3 merchandise at Yash Raj Studios in suburban Mumbai on Tuesday.
The ‘D:3’ licensing merchandise and mobile games are supported by Yash Raj Films Licensing (YRFL). The current DHOOM:3 licensed products contain a wide collection of licensed programs from a number of top creators. There are above 200 ranges of programs and 20 associates with a joint penetration at more than 20,000 selling retail outlets and with a price range of Rs.69 to Rs.9,000.
Yash Raj Films Licensing (YRFL) also have a tie-up with Nightingale for diaries and notebooks that feature graphics based on the movie.
Mobile game, dolls, fashion accessories, notebooks, cards and more – Aamir Khan and Katrina Kaif came together to launch an extensive range of official merchandise and technology products related to their forthcoming actioner ‘Dhoom 3’.
Aamir, who plays Sahir – The Clown Thief, and Katrina, who essays Aaliya – The Acrobat Diva in the film, launched the broad array of products at the Yash Raj Films (YRF) Studios.
Here are some snaps from the launch of ‘Dhoom 3’ merchandise.